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Color is Vital Tool in Forming Consumer Brand Identity

To grab attention at the point of purchase, consumer brands need to break through the clutter of competing products and messages. We are bombarded every day with ads and messages, so consumer brand companies need a differentiator to separate themselves from the visual clutter online, in print and in broadcast media. There are many things that help persuade consumers during the buying process and move them to a specific brand in a store aisle. While key elements such as unique design, graphics and distinctive brand identity are highly useful in drawing consumer attention, nothing is more powe

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Antistatic Additives

There are many properties of plastics that need modifying to suit specific applications. We call these “functional” additives because they are developed to function in a unique way when added to polymer materials. Here we’ll continue our Q&A discussion about functional additives Q: What is static electricity? A: Static electricity is electricity generated by an unbalance of the molecular construction of relatively non-conductive insulators such as plastics and other non-conductive materials. While static electricity as such is relatively harmless to humans, one report shows that static

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