Blog

Color Spotlight: The Color Purple

One day, as the story goes, the Greek hero Hercules was strolling along a Mediterranean beach with his girlfriend, a beautiful nymph named Tyrus, and his dog. As the hero and his honey whispered romantic nothings to each other, the dog ran around and played with shells, one of which belonged to a sea snail known as Murex trunculus. One particular snail raised its stalky little head – not a wise move, as things turned out, because the dog grabbed the snail and gobbled it up. When the canine ran back to Hercules and Tyrus, his mouth was stained purple. Far from being grossed out by weird-

Read More...

Color Spotlight: Think Pink

People think pink is a pushover. An ostensibly delicate and subdued hue, pink is often relegated to pastel nurseries or the covers of delicate romance novels. No 50 shades here.The truth is, pink is powerful. Paint a jail cell pink and dangerous criminals calm down.Though it’s considered a feminine color – at least in the United States, for the past half century or so – pink is ladylike with an edge. Give a girl a Barbie and she’ll learn that she can grow up to be anything from an astronaut to a whale trainer, and afford her own houses, horses and sports cars. Displaying a pink ribbon

Read More...

Technical Expertise is a Big Differentiator

At Plastics Color, we use our decades of experience in color development to help customers create a unique brand identity. We work to find the perfect balance between what’s trending in today’s marketplace and the look that truly fits the brand. For unique product solutions, our technical expertise leads the way from the lab to the marketplace.From Concept to RealityPlastics Color leverages our technical expertise and 50 years of experience in virtually every market to bring the best possible solutions to your technical challenges. We work with you early in the design phase as your concept

Read More...

Color is Vital Tool in Forming Consumer Brand Identity

To grab attention at the point of purchase, consumer brands need to break through the clutter of competing products and messages. We are bombarded every day with ads and messages, so consumer brand companies need a differentiator to separate themselves from the visual clutter online, in print and in broadcast media. There are many things that help persuade consumers during the buying process and move them to a specific brand in a store aisle. While key elements such as unique design, graphics and distinctive brand identity are highly useful in drawing consumer attention, nothing is more powe

Read More...
Close Pop Up