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The Influence of Color on Company Logos

Color is all around us. Every shade in the spectrum evokes an emotion, a reaction, a connection that companies can use to convey information about their brands.Color is a powerful motivator. People make purchasing decisions in a matter of seconds, often based on the colors of a logo or product packaging. In fact, research shows that, 60 percent of the time, consumers decide whether they are attracted to a brand’s message based on color alone.According to ColorMatters.com, people see color before they notice anything else about a brand. No wonder, then, that companies large and small rely on

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Color Spotlight: The Color Purple

One day, as the story goes, the Greek hero Hercules was strolling along a Mediterranean beach with his girlfriend, a beautiful nymph named Tyrus, and his dog. As the hero and his honey whispered romantic nothings to each other, the dog ran around and played with shells, one of which belonged to a sea snail known as Murex trunculus. One particular snail raised its stalky little head – not a wise move, as things turned out, because the dog grabbed the snail and gobbled it up. When the canine ran back to Hercules and Tyrus, his mouth was stained purple. Far from being grossed out by weird-

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The Art of Color Development

Color development is a multi-pronged effort that involves extensive discussion with our customer and their customer (the brand owner). Our Color Matching Lab not only provides testing, formulations, and color matching, but we go beyond the usual services by blending the Art of Color with the Science of Plastics. When we talk color development, here’s what we mean: Connect with the customer We sit down with our customer and hear about the application and the color needs. In doing so, we take the extra effort to get to know them, that way we can better get to know their product and in-turn pro

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Develop Brand and Quality With Plastics Color

Full-service capabilities are important for processors and brand owners who have tight product development cycles. Plastics Color goes beyond expectations in its delivery of lab services, providing state-of-the-art capabilities in testing, formulations, and color matching. We focus on the process to ensure that the best product is created. Developing a brand identity is important so we work hand-in-hand with you to develop out-of-the-box ideas to position your product in the marketplace. We understand that a new product line requires consistent, perfect color across a broad spectrum of polymer

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Color Matching Provides You Tailored Solution

When selling a product, color can be everything. Plastics processors and brand owners recognize the fact that color matching is an important part of the product development cycle and can’t be considered an afterthought. Having the right color part is important to most of our customers. Color is especially important for consumer products, and many industrial and military products must have specific and consistent color as well. The right color may be functional, or it may reinforce the appearance of a quality product. It is essential to thoroughly understand the requirements of the end-use ap

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Color Unearthed By Plastics

Our natural world is a wildly colorful place that is the inspiration for the many colors that Plastics Color develops for its customers. From the brilliant blues of the oceans, seas and the sky, to the bright yellow, orange and red of sunsets, and the golden browns of the desert Southwest, there are more colors than we can even imagine.All of these colors of nature have inspired Plastics Color to introduce “Unearthed,” the nature-inspired color palette for 2015. This new color palette will WOW you with its brilliance, variety, and vibrancy to color all your products from home décor and p

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Learn About our Color Matching Lab

Pantone announced the 2015 Colors of the Year, and what a beautiful variety – something for everyone. That’s why we at Plastics Color provide a color matching lab specializing in highest quality color using the latest in spectrophotometer equipment to get your color “right on.” Brand owners keep up with the latest in color combinations each year so their consumer products stand out on the shelves as the most up-to-date. While brand owners don’t always change their entire product line, they might change up the color combinations in the latest shades of Pantone colors to meet the ne

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Color Formulator Wanted!

It’s a bright, colorful world out there and the world of plastics is no different. That’s why we’re looking for a Color Formulator to develop smart, cost-effective, reproducible formulations for us. At Plastics Color, we’ve developed a reputation for our great customer service through our wide range of color solutions. Plastics Color is a leader in color for the plastics industry including masterbatch, liquid color, and dry powder. We develop color solutions for large brand owners who use color to identify and differentiate their products’ packaging on store shelves, to smaller co

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What Color Are Your Plastic Parts?

Color is critical! Just ask any brand owner, specifically of consumer products, how color helps to identify their particular brand for a particular product. Consumers are very attuned to looking at the colors of products on the very crowded shelves of retail stores to help them find their favorite products. Liquid colorants for plastics have become increasingly popular for processors for several reasons: easier handling through automated dispersion systems which minimizes human interface; it can be used with almost any type of resin system for thermoplastics as well as thermosets; and is su

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So many colors! You need Total Color Management.

It’s absolutely mind-boggling how many colors you can create from just a few ‘primary’ colors. With this endless rainbow of colors how can plastic-product designers and processors possibly have all the knowledge required to make color a meaningful part of a product’s brand? You need a company that provides Total Color Management™ to help you from concept through development to finished product. TCM is a new way of doing business. It is a system dedicated to identifying, understanding and assuming all issues related to color and its use in your organization. Using isaac, TCM helps you

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