Color Spotlight: Orange, The Color Of High Visibility

Back in the late 15th and early 16th centuries, Portuguese merchants exploring Asia spied a citrus tree they thought was cool, so they brought it home with them. They didn’t have a word for it, so they called it what the locals did: naranga, or naranj.Bright, noticeable and tasty, the fruit quickly became popular. So did the word, which soon began showing up in European languages as orange.Today, orange is the color of safety and visibility – as well as amusement and entertainment. If you have a product that needs to stand out, or a corporate identity that includes a touch of whimsy, orang

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