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Color is Vital Tool in Forming Consumer Brand Identity

To grab attention at the point of purchase, consumer brands need to break through the clutter of competing products and messages. We are bombarded every day with ads and messages, so consumer brand companies need a differentiator to separate themselves from the visual clutter online, in print and in broadcast media. There are many things that help persuade consumers during the buying process and move them to a specific brand in a store aisle. While key elements such as unique design, graphics and distinctive brand identity are highly useful in drawing consumer attention, nothing is more powe

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Getting in Touch with Personal Care Packaging

Plastics have overtaken traditional materials in the personal care packaging market and will be the leader for the foreseeable future, with an expected 12% growth by 2019, according to a report from PMMI, the Association for Packaging and Processing Technologies. Estimates show that the global personal care market will grow at an annual rate of 5.5%.Packages for health and beauty products need to be break-resistant and/or portable so the preference for plastic isn’t too surprising. By 2019, this flourishing market is projected to be worth $38.1 billion, with developing nations such as Latin

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Getting in Touch with Personal Care Packaging

Plastics have overtaken traditional materials in the personal care packaging market and will be the leader for the foreseeable future, with an expected 12% growth by 2019, according to a report from PMMI, the Association for Packaging and Processing Technologies. Estimates show that the global personal care market will grow at an annual rate of 5.5%. Packages for health and beauty products need to be break-resistant and/or portable so the preference for plastic isn’t too surprising. By 2019, this flourishing market is projected to be worth $38.1 billion, with developing nations such as Lat

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