Clean and Sterilized: Sterilization Techniques for Plastics

Removing or killing of pathogenic organisms (including bacterial and fungal spores) from the surfaces of tools used in a medical setting is known as sterilization. Polymers are sterilized using dry heat, autoclaving, ionizing radiation from either gamma rays or E-beam, or with ethylene oxide gas. In addition to currently available methods, researchers are pursuing X-rays and anti-bacterial biomaterials to reduce bacterial infection risks.

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Color Spotlight: Think Pink

People think pink is a pushover, a delicate and subdued hue suitable only for pastel nurseries or the covers of dainty romance novels. The truth is, pink is powerful. It calms even the most belligerent criminals. It’s Barbie – ladylike with an edge, not to mention houses, cars and a killer resume. And it stars in the fight against breast cancer. Fragile? Hardly. It’s time to stand up for pink.

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The Colors Of Summer

Whether you’re wearing it or decorating with it, don’t be afraid of color this season. From the yellow of the sun to the violet of a thunderstorm, the red of a flower to the shimmering blue of the sea, summer colors are brighter, more vibrant, more noticeable than anything other seasons can offer. Intended to transport us to a happier, sunnier place, the 2016 summer palette includes vivid, optimistic brights as well as softer shades that inspire a sense of calm and stability.

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Color is Vital Tool in Forming Consumer Brand Identity

To grab attention at the point of purchase, consumer brands need to break through the clutter of competing products and messages. We are bombarded every day with ads and messages, so consumer brand companies need a differentiator to separate themselves from the visual clutter online, in print and in broadcast media.

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