Color Spotlight: The Color Purple

For centuries, purple was the color of kings. Then a mistake in the lab made the royal hue available to everyone. A bold choice in the corporate world, purple is the color to pick when you want a product to make a statement.

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Colors Of The Future: Calm, Unifying And Back To Basics

Fairy Fern, a gauzy, dreamy green recently named the color of the year, brings the outside in – into our homes and our imaginations. Learn more about Fairy Fern and the other colors of the year.

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Color Spotlight: Think Pink

People think pink is a pushover, a delicate and subdued hue suitable only for pastel nurseries or the covers of dainty romance novels. The truth is, pink is powerful. It calms even the most belligerent criminals. It’s Barbie – ladylike with an edge, not to mention houses, cars and a killer resume. And it stars in the fight against breast cancer. Fragile? Hardly. It’s time to stand up for pink.

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Color Spotlight: Mellow Yellow

Yellow is a cheerful color. Associated with happy things such as rubber duckies, it can alleviate depression, improve memory and stimulate the appetite. Yellow also is the brightest color in the color spectrum. It catches the eye and makes people pay attention, which is why it’s used on school buses, caution signs and heavy machinery.

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Technical Expertise is a Big Differentiator

Plastics Color Corp. uses its decades of experience in color development to help customers create a unique brand identity. We work to find the perfect balance between what’s trending in today’s marketplace and the look that truly fits the brand. For unique product solutions, our technical expertise leads the way from the lab to the marketplace.

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The Colors Of Summer

Whether you’re wearing it or decorating with it, don’t be afraid of color this season. From the yellow of the sun to the violet of a thunderstorm, the red of a flower to the shimmering blue of the sea, summer colors are brighter, more vibrant, more noticeable than anything other seasons can offer. Intended to transport us to a happier, sunnier place, the 2016 summer palette includes vivid, optimistic brights as well as softer shades that inspire a sense of calm and stability.

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Color is Vital Tool in Forming Consumer Brand Identity

To grab attention at the point of purchase, consumer brands need to break through the clutter of competing products and messages. We are bombarded every day with ads and messages, so consumer brand companies need a differentiator to separate themselves from the visual clutter online, in print and in broadcast media.

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