In response to consumer trends, plastic packaging manufacturers are designing travel-sized, grab-and-go packages for food, over-the-counter drugs and cosmetics. Sales of smaller, single-serving portions are increasing among one- and two-person households, budget-conscious shoppers and those who prefer healthy options. Advancements in plastic compounding and additives make for safe and cost-effective travel-sized packages.
First impressions are important in retail. Whether you are trying to tempt new customers into splurging or maintaining your loyal fan base, packaging gives you the power. First impressions are lasting, even if they are eventually disproven by facts. Plastic additives help you make the perfect first impression by foiling dust bunnies, keeping vital information from being washed right off the label and saying goodbye to bad odors. These additives are only a few of the many great options for plastic packaging.
To grab attention at the point of purchase, consumer brands need to break through the clutter of competing products and messages. We are bombarded every day with ads and messages, so consumer brand companies need a differentiator to separate themselves from the visual clutter online, in print and in broadcast media.
Plastic containers used for pharmaceutical products, food packaging and many other consumer uses are prone to microbial contamination and biofilm formation. Microorganisms such as mold, mildew, algae and even yeast can impair the service life of untreated plastic containers. MicroBlok®, an additive produced by Plastics Color Corp., helps inhibit the advance of bacteria, fungi and other microbes on treated surfaces. This greatly reduces stains, odors and product deterioration that can occur in plastic containers.