Color is Vital Tool in Forming Consumer Brand Identity

To grab attention at the point of purchase, consumer brands need to break through the clutter of competing products and messages. We are bombarded every day with ads and messages, so consumer brand companies need a differentiator to separate themselves from the visual clutter online, in print and in broadcast media.


Plastics Are Booming In Construction

Plastics have become a common substitute for traditional building materials and are increasingly being used in construction because they are lighter, cheaper and more durable. FlamaSol, a flame-retardant additive, provides an extra layer of protection for plastic house wrap, outdoor decking, circuit boxes and similar products. Formulated to stop or slow the spread of fire, FlamaSol offers peace of mind when used in either commercial or residential applications. FlamaSol can be designed for your specific resin and application. Contact a Plastics Color representative to see how FlamaSol can e


Plastics Color Corporation White Paper: Liquid Colorant Systems

Liquid colorant is the dispersion of pigments and/or dyes in a liquid carrier that is specially formulated to guarantee the colorant will have total compatibility with the polymers for your processing applications.


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