Since World War II, plastics have been used in the development of prosthetics, allowing for artificial limbs that are lighter, stronger and more versatile than wood or metal.
When consumers spend their hard-earned money, they want to make sure their purchase won’t crack upon impact or crumble under pressure. With a history of being tough yet ductile, plastic is often the material of choice for brand owners looking for a long-lasting solution. Plastic is often tough enough, but the addition of impact modifiers gives products the extra strength and protection they need to stand strong against almost any threat.
First impressions are important in retail. Whether you are trying to tempt new customers into splurging or maintaining your loyal fan base, packaging gives you the power. First impressions are lasting, even if they are eventually disproven by facts. Plastic additives help you make the perfect first impression by foiling dust bunnies, keeping vital information from being washed right off the label and saying goodbye to bad odors. These additives are only a few of the many great options for plastic packaging.
To grab attention at the point of purchase, consumer brands need to break through the clutter of competing products and messages. We are bombarded every day with ads and messages, so consumer brand companies need a differentiator to separate themselves from the visual clutter online, in print and in broadcast media.