Choosing the right color for your product could be the difference between your product being a massive success or a disappointment. Colors evoke a physical and emotional response from consumers. Knowing in advance how your color choice will affect your customer can help you make better decisions during your product development process. Be sure to understand the sex, age and culture of your target market. Plastics Color can help you find that perfect color to help your product pop.
Plastics Color Corp. uses its decades of experience in color development to help customers create a unique brand identity. We work to find the perfect balance between what’s trending in today’s marketplace and the look that truly fits the brand. For unique product solutions, our technical expertise leads the way from the lab to the marketplace.
Plastic has far overtaken glass, metal and paper as the preferred packaging material for the food and beverage industry. Benefits include a lighter end-use product, which greatly reduces shipping costs, and an effective oxygen barrier. Containers can be shaped in literally hundreds of ways, thanks to inventive container forms made possible by new developments in plastic concentrates and liquid carriers.
Plastics Color Corp. has good news to report about the health and safety performance of its manufacturing facilities. The company’s Illinois and California plants have been honored with perfect safety records in 2015. “This is an outstanding achievement and we couldn’t be prouder of our employees in Illinois and California,” said Joseph Byrne, president of Plastics Color. “We congratulate all of our associates who do their job year after year in a safe and responsible manner.”