Chicago — Plastics Color Corporation, an industry leader in colorants, compounds, additive masterbatches and custom polymer technologies, has revealed their 2016 Color of the Year. The top spot goes to a bright, reddish hue appropriately named Giggles. This lively shade tops Plastic Color's list of hottest colors for the coming year, a collection that includes other provocative hues such as Deep Sea, Tomorrow Blue, Momentum and Exhilaration.
These colors are all part of the 2016 Color Trends palette developed by Plastics Color. All of the colors fit the overarching theme of "TechYes," a concept developed to explain the synergy that exists between technology and color. Both are all around us, and both allow the expression of ideas, emotions and thoughts.
Plastics Color will use the 2016 Color Trends collection and the accompanying theme TechYes to help their customers select the most appropriate and effective colors to incorporate into products and packaging. It's part of Plastic Color's passion to help their clients understand the power of color, and its relevance in consumer products. Color is one of the most influential factors impacting product design and consumer buying trends, which is why choosing the right shade is so important for marketers. The color experts at Plastics Color regularly work with companies in industries including consumer packaging and products, personal care packaging, healthcare applications and more to evaluate their color options and lead them towards the best selections for their needs.
Discover more about the 2016 Color of the Year and how to utilize color more effectively in consumer goods and packaging from the color experts, Plastics Color Corporation.
Established in 1964, Plastics Color Corporation leads the industry in colorants and custom polymer technologies. With an enduring commitment to new and innovative products, Plastics Color’s North Carolina based Solution Center is the foundation to many state-of-the-art products that go on to lead an extensive range of markets. With manufacturing facilities in California, Illinois, North Carolina, and China, Plastics Color continues to deliver top of the line products backed by the accreditation of the American Association for Laboratory.
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