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Getting in Touch with Personal Care Packaging

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Plastics have overtaken traditional materials in the personal care packaging market and will be the leader for the foreseeable future, with an expected 12% growth by 2019, according to a report from PMMI, the Association for Packaging and Processing Technologies. Estimates show that the global personal care market will grow at an annual rate of 5.5%.

Packages for health and beauty products need to be break-resistant and/or portable so the preference for plastic isn’t too surprising. By 2019, this flourishing market is projected to be worth $38.1 billion, with developing nations such as Latin America and Asia-Pacific seeing higher growth rates than developed countries, according to the report.

Aesthetics reign in personal care

Shelf appeal is critical in the crowded personal care packaging market. Plastics Color digs deep to learn what motivates consumers. The look and feel, form and function, and eye-catching first impressions are what draws consumers and entices them to buy a product.

Manufacturers of health and beauty products are always looking for the differentiator - the one element that will separate their product on the shelf. Our expertise in packaging and our understanding of color trends helps companies create the perfect brand image and produce just the right look. At Plastics Color’s Solutions Center, ideas are nurtured and tested under real-world conditions where brand identity and speed-to-market are primary considerations.

Reducing Product Launch Lead Times

We bring all the key players into our solutions center including product designers, brand managers and marketers. Here we access colors from an existing formulary base and eliminate much of the time required to develop and select new color offerings. By bringing everyone together at our Solutions Center, Plastics Color has helped reduce lead times for color-related issues by as much as 70%.

We understand the importance of being first to the market so your product can be the next trending topic. Our experienced team at our Solutions Center is ready to help expedite the process and unleash the true potential of your brand. Contact us today to find out how we can steer you to success in personal care packaging. Contact a helpful sales rep today at info@plasticscolor.com.

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