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Getting Personal With Personal Care Packaging

Take a look around almost any consumer products store and you’ll find a huge “health & beauty” section filled with an array of cosmetics and personal care products packaged in brightly colored bottles, jars and compacts as brand owners seek to draw the attention of shoppers. There are cosmetics ranging from low-cost products for the average consumer to extremely high-end products for the luxury cosmetic market – many packaged in precision specialty bottles and jars.

Most of these cosmetics are packaged in rigid plastic containers no matter what consumer market segment the brand owner is trying to attract. According to a newly released market research report from MarketsandMarkets (Cosmetic Packaging by Type, Material, Application & by Packaging Machinery & Geography – Global Trend & Forecast to 2018), the global cosmetic packaging market is estimated to grow at a CAGR of 5.4% from 2013 – 2018, and is projected to reach $32.4 billion by 2018.

Plastic is the most preferred material because it is suitable for holding a variety of chemicals, can be designed in any number of shapes and sizes, and accommodates decorating with in-mold labeling and decorating, hot-stamping, pad printing and other methods. “Consumer preferences, product characteristics, and material compatibility are essential in determining the type of packaging for the products,” said the MarketsandMarkets report.

The “Personal Care Market Assessment” released this month from the Packaging Machinery Manufacturers Institute (PMMI), the Association for Packaging and Processing Technologies, predicts 5.5% annual growth for the global personal care packaging market through 2019. Bottles account for 30% of the market and are expected to grow an additional 28% through 2019, making them the commonly used container format in this market. Plastic is the most popular for personal care packaging, accounting for 61% or materials used. PMMI’s study projects plastic will remain dominant, growing 12% by 2019.

Demographics is also driving the cosmetics and personal care industry, particularly in the area of anti-aging products created for women over the age of 30, driving the skin care packaging marketing. The PMMI study projected that shifts in consumer audiences and their demands make the need for flexibility even more important to personal care product packaging.

Packaging is key in this market especially among the high-end cosmetic brands in which bottles, jars and vials are often molded in crystal clear polymers to provide sparkle, many with colors to designate the brand, and many molded with thick wall-sections to provide the weight and feel of glass but with the benefits of plastics. However, brand owners are seeking out ways to reduce waste by using less packaging overall as consumers’ demand for convenience has led to a surge in smaller, more portable packages.

At Plastics Color we can help you develop new color offerings at our Solutions Center, and reduce time to market by choosing an existing formulary base. Working with our team at Plastics Color we can help you create the perfect brand image to give you the product differentiation that you need for the demographic you want to attract at a perfect price point for your market.

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