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The Art of Color Development

Color development is a multi-pronged effort that involves extensive discussion with our customer and their customer (the brand owner). Our Color Matching Lab not only provides testing, formulations, and color matching, but we go beyond the usual services by blending the Art of Color with the Science of Plastics. When we talk color development, here’s what we mean:

Connect with the customer

We sit down with our customer and hear about the application and the color needs. In doing so, we take the extra effort to get to know them, that way we can better get to know their product and in-turn produce a result they can be proud of. The customer has ideas and we have ideas and those get paired up with what’s worked in the past and what hasn’t. Customer feedback is important and drives our views and recommendations on what action to take when forming color strategy and ultimately developing an appropriate color formulation.

What’s trending

We’ve partnered up with industry leaders in color to ensure that we are continually up-to-date with the latest trends and influences in the world of color. Our comprehensive research lab helps our customers design the latest colors and color combinations. We know that when it comes to coloring plastics, certain formulations work better with certain resins, processes, and equipment. It is also why we consider what type of resin you require. We then work to design the perfect formulation for your resin/color mix. And we do that for concentrates, dry color blends, or liquid colorants.

Technical expertise

With more than 50 years of experience in color development, our team of scientists routinely introduces innovative products to the marketplace. We use this knowledge to help customers create a product that communicates a specific brand identity. It’s the perfect collaboration between what’s trending and what truly fits the brand. Plastics Color brings new solutions to the forefront with an up-to-date inventory of color chips and samples for on-demand delivery. We combine this with a highly skilled and experienced team of technical sales representatives to foster development and commercialization of new products and solutions.


Commercial success happens when customer feedback, trending information, and technical prowess come together. Get your color development process started now. E-mail us at Info@PlasticsColor.com.

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