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Caps and Closures: Functions and Aesthetic Considerations

Caps and closures help safeguard products from microbes, premature degeneration and damaging UV light – protection that is particularly crucial for the food, beverage, medical and pharmaceutical sectors.Additives not only provide protection, they can also be designed to complement a product’s or package’s aesthetic appeal.Common Functional Additives for Caps and ClosuresTo effectively seal a bottle or container and provide the right level of protection for the contents, caps and closures may require one or more functional additives. Some of the most widely used include:Antimicrobial addi

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Color is Vital Tool in Forming Consumer Brand Identity

To grab attention at the point of purchase, consumer brands need to break through the clutter of competing products and messages. We are bombarded every day with ads and messages, so consumer brand companies need a differentiator to separate themselves from the visual clutter online, in print and in broadcast media.There are many things that help persuade consumers during the buying process and move them to a specific brand in a store aisle. While key elements such as unique design, graphics and distinctive brand identity are highly useful in drawing consumer attention, nothing is more powerf

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Antistatic Additives

There are many properties of plastics that need modifying to suit specific applications. We call these “functional” additives because they are developed to function in a unique way when added to polymer materials. Here we’ll continue our Q&A discussion about functional additives Q: What is static electricity? A: Static electricity is electricity generated by an unbalance of the molecular construction of relatively non-conductive insulators such as plastics and other non-conductive materials. While static electricity as such is relatively harmless to humans, one report shows that static

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