Blog

The Influence of Color on Company Logos

Color is all around us. Every shade in the spectrum evokes an emotion, a reaction, a connection that companies can use to convey information about their brands.Color is a powerful motivator. People make purchasing decisions in a matter of seconds, often based on the colors of a logo or product packaging. In fact, research shows that, 60 percent of the time, consumers decide whether they are attracted to a brand’s message based on color alone.According to ColorMatters.com, people see color before they notice anything else about a brand. No wonder, then, that companies large and small rely on

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The Influence of Color on Company Logos

Color is all around us. Every shade in the spectrum evokes an emotion, a reaction, a connection that companies can use to convey information about their brands.Color is a powerful motivator. People make purchasing decisions in a matter of seconds, often based on the colors of a logo or product packaging. In fact, research shows that, 60 percent of the time, consumers decide whether they are attracted to a brand’s message based on color alone.According to ColorMatters.com, people see color before they notice anything else about a brand. No wonder, then, that companies large and small rely on

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Color Spotlight: The Color Purple

One day, as the story goes, the Greek hero Hercules was strolling along a Mediterranean beach with his girlfriend, a beautiful nymph named Tyrus, and his dog. As the hero and his honey whispered romantic nothings to each other, the dog ran around and played with shells, one of which belonged to a sea snail known as Murex trunculus. One particular snail raised its stalky little head – not a wise move, as things turned out, because the dog grabbed the snail and gobbled it up. When the canine ran back to Hercules and Tyrus, his mouth was stained purple. Far from being grossed out by weird-

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Color Spotlight: The Color Purple

One day, as the story goes, the Greek hero Hercules was strolling along a Mediterranean beach with his girlfriend, a beautiful nymph named Tyrus, and his dog. As the hero and his honey whispered romantic nothings to each other, the dog ran around and played with shells, one of which belonged to a sea snail known as Murex trunculus. One particular snail raised its stalky little head – not a wise move, as things turned out, because the dog grabbed the snail and gobbled it up. When the canine ran back to Hercules and Tyrus, his mouth was stained purple. Far from being grossed out by weird-

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The Amazing Story of Plastic Candy Containers

When you pick up a plastic container of gum or breath mints on a whim while waiting to pay for gas, you probably don’t think much about the marketing research, engineering and hard work that went into the seemingly simple package you’re holding in your hand.Who designed it? Why did the designer choose a certain color? Who supplied the plastic? Where was it molded into a container? No, you probably just want to pay for it, open it and dig in. But that little plastic container has an interesting past.An Industry of ConvenienceThe confectionery industry tends to favor injection-molded candy p

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Color Spotlight: Orange, The Color Of High Visibility

Back in the late 15th and early 16th centuries, Portuguese merchants exploring Asia spied a citrus tree they thought was cool, so they brought it home with them. They didn’t have a word for it, so they called it what the locals did: naranga, or naranj.Bright, noticeable and tasty, the fruit quickly became popular. So did the word, which soon began showing up in European languages as orange.Today, orange is the color of safety and visibility – as well as amusement and entertainment. If you have a product that needs to stand out, or a corporate identity that includes a touch of whimsy, orang

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Color Spotlight: Think Pink

People think pink is a pushover. An ostensibly delicate and subdued hue, pink is often relegated to pastel nurseries or the covers of delicate romance novels. No 50 shades here.The truth is, pink is powerful. Paint a jail cell pink and dangerous criminals calm down.Though it’s considered a feminine color – at least in the United States, for the past half century or so – pink is ladylike with an edge. Give a girl a Barbie and she’ll learn that she can grow up to be anything from an astronaut to a whale trainer, and afford her own houses, horses and sports cars. Displaying a pink ribbon

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Color Spotlight: Think Pink

People think pink is a pushover. An ostensibly delicate and subdued hue, pink is often relegated to pastel nurseries or the covers of delicate romance novels. No 50 shades here.The truth is, pink is powerful. Paint a jail cell pink and dangerous criminals calm down.Though it’s considered a feminine color – at least in the United States, for the past half century or so – pink is ladylike with an edge. Give a girl a Barbie and she’ll learn that she can grow up to be anything from an astronaut to a whale trainer, and afford her own houses, horses and sports cars. Displaying a pink ribbon

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Technical Expertise is a Big Differentiator

At Plastics Color, we use our decades of experience in color development to help customers create a unique brand identity. We work to find the perfect balance between what’s trending in today’s marketplace and the look that truly fits the brand. For unique product solutions, our technical expertise leads the way from the lab to the marketplace.From Concept to RealityPlastics Color leverages our technical expertise and 50 years of experience in virtually every market to bring the best possible solutions to your technical challenges. We work with you early in the design phase as your concept

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Technical Expertise is a Big Differentiator

At Plastics Color, we use our decades of experience in color development to help customers create a unique brand identity. We work to find the perfect balance between what’s trending in today’s marketplace and the look that truly fits the brand. For unique product solutions, our technical expertise leads the way from the lab to the marketplace.From Concept to RealityPlastics Color leverages our technical expertise and 50 years of experience in virtually every market to bring the best possible solutions to your technical challenges. We work with you early in the design phase as your concept

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Colors Now App shortens formulation time

Digital technology has transformed many of the world’s businesses, including the plastics industry. It started with websites and email marketing, but has evolved with the explosion of the mobile phone and growing use of social media. Today, the plastics industry has slowly adapted to new digital technologies in testing, manufacturing, sales and office functions. The latest innovation on the color development front is Plastics Color’s Colors Now digital technology, which gives processors and brand owners easy access to the company’s extensive color chip library directly from a mobile p

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Color is Vital Tool in Forming Consumer Brand Identity

To grab attention at the point of purchase, consumer brands need to break through the clutter of competing products and messages. We are bombarded every day with ads and messages, so consumer brand companies need a differentiator to separate themselves from the visual clutter online, in print and in broadcast media. There are many things that help persuade consumers during the buying process and move them to a specific brand in a store aisle. While key elements such as unique design, graphics and distinctive brand identity are highly useful in drawing consumer attention, nothing is more powe

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NSF 051-Certified Colors In Colors Now App

When processors and OEMs require NSF 051-certified colors, they need look no further than Plastics Color’s Colors Now App. A group of six shades of gray and white matched in polypropylene are NSF 501-certified, according to Sarah Skidmore, additives product line and marketing manager. NSF International is an accredited, independent third-party certification body that tests and certifies products to verify they meet these public health and safety standards. Along with the NSF 051-certified colors, customers can access hundreds of colors in the Colors Now app, which provides exclusive access

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The Art of Color Development

Color development is a multi-pronged effort that involves extensive discussion with our customer and their customer (the brand owner). Our Color Matching Lab not only provides testing, formulations, and color matching, but we go beyond the usual services by blending the Art of Color with the Science of Plastics. When we talk color development, here’s what we mean: Connect with the customer We sit down with our customer and hear about the application and the color needs. In doing so, we take the extra effort to get to know them, that way we can better get to know their product and in-turn pro

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The Art of Color Development

Color development is a multi-pronged effort that involves extensive discussion with our customer and their customer (the brand owner). Our Color Matching Lab not only provides testing, formulations, and color matching, but we go beyond the usual services by blending the Art of Color with the Science of Plastics. When we talk color development, here’s what we mean: Connect with the customer We sit down with our customer and hear about the application and the color needs. In doing so, we take the extra effort to get to know them, that way we can better get to know their product and in-turn pro

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Develop Brand and Quality With Plastics Color

Full-service capabilities are important for processors and brand owners who have tight product development cycles. Plastics Color goes beyond expectations in its delivery of lab services, providing state-of-the-art capabilities in testing, formulations, and color matching. We focus on the process to ensure that the best product is created. Developing a brand identity is important so we work hand-in-hand with you to develop out-of-the-box ideas to position your product in the marketplace. We understand that a new product line requires consistent, perfect color across a broad spectrum of polymer

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Color Matching Provides You Tailored Solution

When selling a product, color can be everything. Plastics processors and brand owners recognize the fact that color matching is an important part of the product development cycle and can’t be considered an afterthought. Having the right color part is important to most of our customers. Color is especially important for consumer products, and many industrial and military products must have specific and consistent color as well. The right color may be functional, or it may reinforce the appearance of a quality product. It is essential to thoroughly understand the requirements of the end-use ap

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The Additive Benefit When It Comes To LiquiSol

Often we get asked, ‘can I use additives with LiquiSol?’ And, we answer with an astounding ‘yes!’ One of the benefits of partnering with us is the technology and innovation behind our product lines. Our LiquiSol liquid colorant is founded on innovative, proprietary technology that allows us to have a carrier system like no other on the market. This LiquiSol carrier system not only allows manufacturers to infuse resin with color, but also any additive – whether functional or specialty – we offer. There are times when product specifications require an antistat, slip, UV stabilizer

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Overview of Liquid Colorant and Equipment

Liquid color concentrates have advanced over the past two decades as the materials, processing, carrier technology and equipment have evolved to meet increased demand and new applications. Plastics Color has been on the cutting edge of liquid color concentrate technology for more than thirty years, and we continue to be a leader in this sector with our LiquiSol liquid colorants.What is liquid color concentrate? It is the dispersion of pigments and/or dyes in a liquid carrier that is customized to be compatible with the resin types and the processes being used. LiquiSol is compatible with virtu

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What is the liquid pump system?

When it comes to liquid color, we not only understand the material side when it comes to LiquiSol recommendations, we also can recommend the liquid system to best benefit your production facility. With that in mind, the delivery system of liquid colorants can at times be confusing. Here is some basic information we think about when recommending liquid systems. There are two types of delivery mechanisms to meter LiquiSol to the machine; either a peristaltic (roller pump) or a progressive cavity (shaft pump). A peristaltic pump is generally recommended when you have shorter runs and frequent

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4 Terms to be Aware of When Speaking the LiquiSol Language

There are several terms we commonly use when discussing LiquiSol, our liquid colorant, which may be unfamiliar to those new to the concept. Let’s take some time to overview what those conceptually are so that we have a working knowledge when discussing liquid color. Liquid Carrier –This is as simple as it sounds. The liquid carrier is basically the vehicle system that incorporates the colorant and/or additive package with the base resin during processing.Dosing – The delivery of the proper LDR needed to produce a part.Pre-mixer – The mechanical mixing chamber mounted above the feed thr

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3 Tips When Considering Let-Down-Ratio and LiquiSol

When it comes to LiquiSol, our liquid colorant product line, let-down-ratio (LDR), is an important topic. If you are new to LiquiSol it may surprise you to find that typical LDR range in the neighborhood of 0.25-1%. This number, though minimal, has a major impact on your business. Since the LDR is generally low, there are several benefits you may notice. Material handling is relatively easy by simply switching out the color cart. Color changes are more efficient in regard to time and manpower required. Space requirements on the production floor are quite minimal as you just need a small foot

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Color Unearthed By Plastics

Our natural world is a wildly colorful place that is the inspiration for the many colors that Plastics Color develops for its customers. From the brilliant blues of the oceans, seas and the sky, to the bright yellow, orange and red of sunsets, and the golden browns of the desert Southwest, there are more colors than we can even imagine.All of these colors of nature have inspired Plastics Color to introduce “Unearthed,” the nature-inspired color palette for 2015. This new color palette will WOW you with its brilliance, variety, and vibrancy to color all your products from home décor and p

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Color Unearthed By Plastics

Our natural world is a wildly colorful place that is the inspiration for the many colors that Plastics Color develops for its customers. From the brilliant blues of the oceans, seas and the sky, to the bright yellow, orange and red of sunsets, and the golden browns of the desert Southwest, there are more colors than we can even imagine.All of these colors of nature have inspired Plastics Color to introduce “Unearthed,” the nature-inspired color palette for 2015. This new color palette will WOW you with its brilliance, variety, and vibrancy to color all your products from home décor and p

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Learn About our Color Matching Lab

Pantone announced the 2015 Colors of the Year, and what a beautiful variety – something for everyone. That’s why we at Plastics Color provide a color matching lab specializing in highest quality color using the latest in spectrophotometer equipment to get your color “right on.” Brand owners keep up with the latest in color combinations each year so their consumer products stand out on the shelves as the most up-to-date. While brand owners don’t always change their entire product line, they might change up the color combinations in the latest shades of Pantone colors to meet the ne

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Learn About our Color Matching Lab

Pantone announced the 2015 Colors of the Year, and what a beautiful variety – something for everyone. That’s why we at Plastics Color provide a color matching lab specializing in highest quality color using the latest in spectrophotometer equipment to get your color “right on.” Brand owners keep up with the latest in color combinations each year so their consumer products stand out on the shelves as the most up-to-date. While brand owners don’t always change their entire product line, they might change up the color combinations in the latest shades of Pantone colors to meet the ne

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Color Formulator Wanted!

It’s a bright, colorful world out there and the world of plastics is no different. That’s why we’re looking for a Color Formulator to develop smart, cost-effective, reproducible formulations for us. At Plastics Color, we’ve developed a reputation for our great customer service through our wide range of color solutions. Plastics Color is a leader in color for the plastics industry including masterbatch, liquid color, and dry powder. We develop color solutions for large brand owners who use color to identify and differentiate their products’ packaging on store shelves, to smaller co

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Color Formulator Wanted!

It’s a bright, colorful world out there and the world of plastics is no different. That’s why we’re looking for a Color Formulator to develop smart, cost-effective, reproducible formulations for us. At Plastics Color, we’ve developed a reputation for our great customer service through our wide range of color solutions. Plastics Color is a leader in color for the plastics industry including masterbatch, liquid color, and dry powder. We develop color solutions for large brand owners who use color to identify and differentiate their products’ packaging on store shelves, to smaller co

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Liquid Color Overview

Color is critical to brand owners, many whose products are identified with color. Think of Coke ‘red.’ Coca-Cola spends millions of dollars to ensure that their red is just that – theirs! It’s not just a color ‘red’ but is their brand identity. The same holds true for companies like Home Depot, Target, UPS and many more.  (http://www.smashingmagazine.com/2009/01/28/colors-in-corporate-branding-and-design/) Processors know however, that colorants can be difficult to manage. Liquid colors have become the coloring system of choice in recent years for a number of reasons including

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Liquid Color Overview

Color is critical to brand owners, many whose products are identified with color. Think of Coke ‘red.’ Coca-Cola spends millions of dollars to ensure that their red is just that – theirs! It’s not just a color ‘red’ but is their brand identity. The same holds true for companies like Home Depot, Target, UPS and many more.  (http://www.smashingmagazine.com/2009/01/28/colors-in-corporate-branding-and-design/) Processors know however, that colorants can be difficult to manage. Liquid colors have become the coloring system of choice in recent years for a number of reasons including

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Don’t Be Fooled – Not All Black is Black

There’s a saying among plastics processors that they like to mold anything as long as it’s general-purpose polyethylene, indicating that they like to mold the easy stuff. While a utility black might be an easier color from which to mold parts from an aesthetic perspective, all black isn’t black. Black is a color and it’s just as critical to get the black parts that you are molding the right ‘color’ of black as it is when molding parts in other colors. Black has many nuances of shades – hundreds of shades in fact – that make it imperative that processors use the correct maste

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What Color Are Your Plastic Parts?

Color is critical! Just ask any brand owner, specifically of consumer products, how color helps to identify their particular brand for a particular product. Consumers are very attuned to looking at the colors of products on the very crowded shelves of retail stores to help them find their favorite products. Liquid colorants for plastics have become increasingly popular for processors for several reasons: easier handling through automated dispersion systems which minimizes human interface; it can be used with almost any type of resin system for thermoplastics as well as thermosets; and is su

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What Color Are Your Plastic Parts?

Color is critical! Just ask any brand owner, specifically of consumer products, how color helps to identify their particular brand for a particular product. Consumers are very attuned to looking at the colors of products on the very crowded shelves of retail stores to help them find their favorite products. Liquid colorants for plastics have become increasingly popular for processors for several reasons: easier handling through automated dispersion systems which minimizes human interface; it can be used with almost any type of resin system for thermoplastics as well as thermosets; and is su

Read More...

What Color Are Your Plastic Parts?

Color is critical! Just ask any brand owner, specifically of consumer products, how color helps to identify their particular brand for a particular product. Consumers are very attuned to looking at the colors of products on the very crowded shelves of retail stores to help them find their favorite products. Liquid colorants for plastics have become increasingly popular for processors for several reasons: easier handling through automated dispersion systems which minimizes human interface; it can be used with almost any type of resin system for thermoplastics as well as thermosets; and is su

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So many colors! You need Total Color Management.

It’s absolutely mind-boggling how many colors you can create from just a few ‘primary’ colors. With this endless rainbow of colors how can plastic-product designers and processors possibly have all the knowledge required to make color a meaningful part of a product’s brand? You need a company that provides Total Color Management™ to help you from concept through development to finished product. TCM is a new way of doing business. It is a system dedicated to identifying, understanding and assuming all issues related to color and its use in your organization. Using isaac, TCM helps you

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So many colors! You need Total Color Management.

It’s absolutely mind-boggling how many colors you can create from just a few ‘primary’ colors. With this endless rainbow of colors how can plastic-product designers and processors possibly have all the knowledge required to make color a meaningful part of a product’s brand? You need a company that provides Total Color Management™ to help you from concept through development to finished product. TCM is a new way of doing business. It is a system dedicated to identifying, understanding and assuming all issues related to color and its use in your organization. Using isaac, TCM helps you

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Liquid colors have their advantages in the right situations

Liquid colorant is a dispersion of pigments and/or dyes in specially selected liquid vehicles, which can be customized to the polymer and process needed. These specialized vehicles guarantee the colorant will have total compatibility with the polymer. It also promotes rapid and complete distribution of the liquid color concentrate into the polymer, leading to fewer processing problems.Liquid colorants typically come as a ‘system’ which includes the pump which can be set for the appropriate let-down ratio which colors the resins automatically. That prevents turning the entire plant sunshin

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Branding for beauty

Cosmetics products depend heavily on their packaging to provide their branding. Shapes, colors, labels and logos all promote the ‘look’ of the specific brand in a sea of products, and entice consumers to ‘pick me up!’.Puttin’ on the Ritz for high-end brands requires packaging of lustrous glossy finishes with bright metallic decorations hot-stamped into the packaging.  They also need to be molded out of durable polycarbonate material to hold up for repeated usage, have a hefty feel and a rich look. These brands go for unique shapes, especially in perfume bottles. All of these feature

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