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The Influence of Color on Company Logos

Color is all around us. Every shade in the spectrum evokes an emotion, a reaction, a connection that companies can use to convey information about their brands.Color is a powerful motivator. People make purchasing decisions in a matter of seconds, often based on the colors of a logo or product packaging. In fact, research shows that, 60 percent of the time, consumers decide whether they are attracted to a brand’s message based on color alone.According to ColorMatters.com, people see color before they notice anything else about a brand. No wonder, then, that companies large and small rely on

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The Art of Color Development

Color development is a multi-pronged effort that involves extensive discussion with our customer and their customer (the brand owner). Our Color Matching Lab not only provides testing, formulations, and color matching, but we go beyond the usual services by blending the Art of Color with the Science of Plastics. When we talk color development, here’s what we mean: Connect with the customer We sit down with our customer and hear about the application and the color needs. In doing so, we take the extra effort to get to know them, that way we can better get to know their product and in-turn pro

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Color Unearthed By Plastics

Our natural world is a wildly colorful place that is the inspiration for the many colors that Plastics Color develops for its customers. From the brilliant blues of the oceans, seas and the sky, to the bright yellow, orange and red of sunsets, and the golden browns of the desert Southwest, there are more colors than we can even imagine.All of these colors of nature have inspired Plastics Color to introduce “Unearthed,” the nature-inspired color palette for 2015. This new color palette will WOW you with its brilliance, variety, and vibrancy to color all your products from home décor and p

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Learn About our Color Matching Lab

Pantone announced the 2015 Colors of the Year, and what a beautiful variety – something for everyone. That’s why we at Plastics Color provide a color matching lab specializing in highest quality color using the latest in spectrophotometer equipment to get your color “right on.” Brand owners keep up with the latest in color combinations each year so their consumer products stand out on the shelves as the most up-to-date. While brand owners don’t always change their entire product line, they might change up the color combinations in the latest shades of Pantone colors to meet the ne

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Color Formulator Wanted!

It’s a bright, colorful world out there and the world of plastics is no different. That’s why we’re looking for a Color Formulator to develop smart, cost-effective, reproducible formulations for us. At Plastics Color, we’ve developed a reputation for our great customer service through our wide range of color solutions. Plastics Color is a leader in color for the plastics industry including masterbatch, liquid color, and dry powder. We develop color solutions for large brand owners who use color to identify and differentiate their products’ packaging on store shelves, to smaller co

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Liquid Color Overview

Color is critical to brand owners, many whose products are identified with color. Think of Coke ‘red.’ Coca-Cola spends millions of dollars to ensure that their red is just that – theirs! It’s not just a color ‘red’ but is their brand identity. The same holds true for companies like Home Depot, Target, UPS and many more.  (http://www.smashingmagazine.com/2009/01/28/colors-in-corporate-branding-and-design/) Processors know however, that colorants can be difficult to manage. Liquid colors have become the coloring system of choice in recent years for a number of reasons including

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Don’t Be Fooled – Not All Black is Black

There’s a saying among plastics processors that they like to mold anything as long as it’s general-purpose polyethylene, indicating that they like to mold the easy stuff. While a utility black might be an easier color from which to mold parts from an aesthetic perspective, all black isn’t black. Black is a color and it’s just as critical to get the black parts that you are molding the right ‘color’ of black as it is when molding parts in other colors. Black has many nuances of shades – hundreds of shades in fact – that make it imperative that processors use the correct maste

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What Color Are Your Plastic Parts?

Color is critical! Just ask any brand owner, specifically of consumer products, how color helps to identify their particular brand for a particular product. Consumers are very attuned to looking at the colors of products on the very crowded shelves of retail stores to help them find their favorite products. Liquid colorants for plastics have become increasingly popular for processors for several reasons: easier handling through automated dispersion systems which minimizes human interface; it can be used with almost any type of resin system for thermoplastics as well as thermosets; and is su

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So many colors! You need Total Color Management.

It’s absolutely mind-boggling how many colors you can create from just a few ‘primary’ colors. With this endless rainbow of colors how can plastic-product designers and processors possibly have all the knowledge required to make color a meaningful part of a product’s brand? You need a company that provides Total Color Management™ to help you from concept through development to finished product. TCM is a new way of doing business. It is a system dedicated to identifying, understanding and assuming all issues related to color and its use in your organization. Using isaac, TCM helps you

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Branding for beauty

Cosmetics products depend heavily on their packaging to provide their branding. Shapes, colors, labels and logos all promote the ‘look’ of the specific brand in a sea of products, and entice consumers to ‘pick me up!’.Puttin’ on the Ritz for high-end brands requires packaging of lustrous glossy finishes with bright metallic decorations hot-stamped into the packaging.  They also need to be molded out of durable polycarbonate material to hold up for repeated usage, have a hefty feel and a rich look. These brands go for unique shapes, especially in perfume bottles. All of these feature

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