Color Spotlight: The Color Purple

One day, as the story goes, the Greek hero Hercules was strolling along a Mediterranean beach with his girlfriend, a beautiful nymph named Tyrus, and his dog. As the hero and his honey whispered romantic nothings to each other, the dog ran around and played with shells, one of which belonged to a sea snail known as Murex trunculus. One particular snail raised its stalky little head – not a wise move, as things turned out, because the dog grabbed the snail and gobbled it up. When the canine ran back to Hercules and Tyrus, his mouth was stained purple. Far from being grossed out by weird-


Think Pink

People think pink is a pushover. An ostensibly delicate and subdued hue, pink is often relegated to pastel nurseries or the covers of delicate romance novels. No 50 shades here.The truth is, pink is powerful. Paint a jail cell pink and dangerous criminals calm down.Though it’s considered a feminine color – at least in the United States, for the past half century or so – pink is ladylike with an edge. Give a girl a Barbie and she’ll learn that she can grow up to be anything from an astronaut to a whale trainer, and afford her own houses, horses and sports cars. Displaying a pink ribbon


Technical Expertise is a Big Differentiator

At Plastics Color, we use our decades of experience in color development to help customers create a unique brand identity. We work to find the perfect balance between what’s trending in today’s marketplace and the look that truly fits the brand. For unique product solutions, our technical expertise leads the way from the lab to the marketplace.From Concept to RealityPlastics Color leverages our technical expertise and 50 years of experience in virtually every market to bring the best possible solutions to your technical challenges. We work with you early in the design phase as your concept


Color is Vital Tool in Forming Consumer Brand Identity

To grab attention at the point of purchase, consumer brands need to break through the clutter of competing products and messages. We are bombarded every day with ads and messages, so consumer brand companies need a differentiator to separate themselves from the visual clutter online, in print and in broadcast media.There are many things that help persuade consumers during the buying process and move them to a specific brand in a store aisle. While key elements such as unique design, graphics and distinctive brand identity are highly useful in drawing consumer attention, nothing is more powerf


Black Color Concentrate Without Carbon Black

What makes black concentrate black? In most cases it’s the use of carbon black to give black polymer materials the black color that customers want. However, in some applications carbon black cannot be used. For example, some medical devices cannot have carbon black in their formulations. There are other applications in some other industries that have a special need for a black color concentrate without carbon black as well. Overall however, black color concentrate formulated without carbon black is a niche product. The use of carbon black makes it easier to obtain the black that custom


Don’t Be Fooled – Not All Black is Black

There’s a saying among plastics processors that they like to mold anything as long as it’s general-purpose polyethylene, indicating that they like to mold the easy stuff. While a utility black might be an easier color from which to mold parts from an aesthetic perspective, all black isn’t black. Black is a color and it’s just as critical to get the black parts that you are molding the right ‘color’ of black as it is when molding parts in other colors. Black has many nuances of shades – hundreds of shades in fact – that make it imperative that processors use the correct maste

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