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Getting in Touch with Personal Care Packaging

Plastics have overtaken traditional materials in the personal care packaging market and will be the leader for the foreseeable future, with an expected 12% growth by 2019, according to a report from PMMI, the Association for Packaging and Processing Technologies. Estimates show that the global personal care market will grow at an annual rate of 5.5%.Packages for health and beauty products need to be break-resistant and/or portable so the preference for plastic isn’t too surprising. By 2019, this flourishing market is projected to be worth $38.1 billion, with developing nations such as Latin

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Branding for beauty

Cosmetics products depend heavily on their packaging to provide their branding. Shapes, colors, labels and logos all promote the ‘look’ of the specific brand in a sea of products, and entice consumers to ‘pick me up!’.Puttin’ on the Ritz for high-end brands requires packaging of lustrous glossy finishes with bright metallic decorations hot-stamped into the packaging.  They also need to be molded out of durable polycarbonate material to hold up for repeated usage, have a hefty feel and a rich look. These brands go for unique shapes, especially in perfume bottles. All of these feature

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Getting in Touch with Personal Care Packaging

Plastics have overtaken traditional materials in the personal care packaging market and will be the leader for the foreseeable future, with an expected 12% growth by 2019, according to a report from PMMI, the Association for Packaging and Processing Technologies. Estimates show that the global personal care market will grow at an annual rate of 5.5%. Packages for health and beauty products need to be break-resistant and/or portable so the preference for plastic isn’t too surprising. By 2019, this flourishing market is projected to be worth $38.1 billion, with developing nations such as Lat

Read More...
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