Cutting Edge Luxury: Pearlescent and Iridescent Additives for Plastics

Products that sell are the ones that stand out from the competition. Manufacturers looking for an edge in the marketplace often turn to color – and specifically, special effects – to move items from the shelf to the buyer’s shopping bag.Pearlescence and iridescence are particularly effective at catching people’s attention because, to consumers, sparkle signifies elegance, luxury, fashion and fun.For most of human history pearlescent and iridescent items were found only in nature – in pearls and certain gemstones such as opals, or in creatures like iridescent insects, fish and birds.


The Amazing Story of Plastic Candy Containers

When you pick up a plastic container of gum or breath mints on a whim while waiting to pay for gas, you probably don’t think much about the marketing research, engineering and hard work that went into the seemingly simple package you’re holding in your hand.Who designed it? Why did the designer choose a certain color? Who supplied the plastic? Where was it molded into a container? No, you probably just want to pay for it, open it and dig in. But that little plastic container has an interesting past.An Industry of ConvenienceThe confectionery industry tends to favor injection-molded candy p


Global demand expands for FlamaSol

Global demand for flame retardants is projected to expand 4.6% per year through 2018 to 2.8 million metric tons, valued at $7.0 billion, according to The Freedonia Group Inc., a Cleveland-based industry market research firm. Demand will be stimulated by the acceleration in electronic product, motor vehicle, and wire and cable production, particularly in the U.S., Western Europe, and Japan.In industrializing countries, the stricter enforcement of building codes will increase the market penetration for flame retardants in building materials, fueling sales increases. Alumina trihydrate (ATH) was


Branding for beauty

Cosmetics products depend heavily on their packaging to provide their branding. Shapes, colors, labels and logos all promote the ‘look’ of the specific brand in a sea of products, and entice consumers to ‘pick me up!’.Puttin’ on the Ritz for high-end brands requires packaging of lustrous glossy finishes with bright metallic decorations hot-stamped into the packaging.  They also need to be molded out of durable polycarbonate material to hold up for repeated usage, have a hefty feel and a rich look. These brands go for unique shapes, especially in perfume bottles. All of these feature

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