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Color is Vital Tool in Forming Consumer Brand Identity

To grab attention at the point of purchase, consumer brands need to break through the clutter of competing products and messages. We are bombarded every day with ads and messages, so consumer brand companies need a differentiator to separate themselves from the visual clutter online, in print and in broadcast media. There are many things that help persuade consumers during the buying process and move them to a specific brand in a store aisle. While key elements such as unique design, graphics and distinctive brand identity are highly useful in drawing consumer attention, nothing is more powe

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Flame Retardant Additives

Flame retardants have a long history of controversy. While everyone agrees that flame retardants in materials such as plastics and textiles are a good thing, there has been much testing and discussion over the toxicity of the chemicals that make these materials less flammable and thus safer in cases of fire. Let’s look at some of the facts.A recent report from BCC Research notes that the global consumption of flame retardant chemicals from 2012-2019 is expected to grow from 4 billion pounds in 2014 to nearly 6 billion pounds in 2019. Aluminum trihydrate (ATH) has the largest market share by

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